Your team’s creativity shapes unforgettable experiences. But what if everyone could bring ideas to life faster — with visuals that wow? From moodboards and mockups to stage and decor concepts, AI opens up a whole new creative toolkit for event teams.
This workshop helps your team turn that vision into striking visuals. From moodboards to stage design, your team will learn how to use AI tools like Midjourney and Magnific to refine concepts and elevate every pitch or proposal. No technical skills required — just a passion for design, storytelling, and innovation.
Let’s take your team’s creativity to the next level.
🎨 Elevate your creative vision.
Discover how AI can supercharge your creative process, from generating stunning moodboards to crafting stage designs and event mockups. Bring ideas to life faster and more effectively with AI.
🎬 Master AI for visual storytelling.
Get hands-on with powerful AI tools like Midjourney to create unique, high-quality event concepts. Explore how AI can refine your designs, enhance branding, and help you present new ideas with confidence.
🧪 Hands-on creativity lab.
You’ll build, test, and refine AI-generated visuals in real-time. From image blending and style references to advanced techniques like inpainting and multi-prompting, you’ll leave with practical skills.
We begin the day by exploring how AI can supercharge your creative process, giving you more control over your visual concepts. You’ll gain an understanding of the core AI design tools available, from MidJourney to Adobe Firefly, and how they fit different creative needs.
More importantly, you’ll learn how to structure your prompts effectively—breaking down subjects, environments, and details to generate high-quality, customized visuals. By mastering the right tools and techniques, you’ll be able to transform abstract ideas into stunning AI-generated concepts with confidence.
Creativity comes to life when ideas take shape visually. In this session, attendees will work in teams to develop a creative event concept using our Custom GPT, Creative Chloe. This concept will serve as the foundation for all creative elements throughout the day, starting with a compelling mood board for an event proposal.
We’ll explore how to source inspiration effectively using MidJourney’s Explore page, deconstruct existing images with the Describe function, and refine our vision by selecting specific styles and mediums in prompts. Through hands-on experimentation, you'll discover how AI can translate abstract ideas into cohesive visual narratives, setting the stage for a fully realized event concept.
Generating AI images is just the beginning—true creativity lies in taking control of the final result. In this session, we move from broad AI outputs to precise, curated visuals, refining every detail to match your vision. You’ll explore advanced techniques like outpainting to extend images beyond their original frame, inpainting to fine-tune or fix inconsistencies, and permutations to generate multiple variations effortlessly.
Mastering these techniques means shifting from simply accepting what AI generates to directing it with intention. You’ll experiment with style modifiers, structure creative prompts with ChatGPT, and learn how to balance randomness with precision. By the end, you’ll know how to craft AI-generated visuals that aren’t just impressive but are exactly what you envisioned.
AI can generate stunning visuals, but without guidance, the results can feel unpredictable. In this session, we take control by using reference styles to create consistency and alignment across AI-generated imagery. You’ll learn how to harness image references to guide composition, color, and structure, use style references to maintain aesthetic coherence, and apply character references to ensure continuity across multiple visuals.
By mastering these techniques, you’ll transform AI from a tool that surprises you into one that executes your creative vision with precision.
Xander Kranenburg has made a career out of turning complex ideas into high-impact events. With 25 years of experience, he’s led productions for Adobe, Accenture, and global icons like Obama. A three-time Gouden Giraffe winner, he knows what it takes to engage audiences at the highest level.
Wytze de Haan is an experienced leader in the tech and event industry, notably serving as Director of Events at The Next Web (TNW). He expanded TNW's event portfolio globally, launching successful live, hybrid and digital events across Amsterdam, New York, London, Bangkok and São Paulo.
We focus exclusively on the tools, skills, and use cases that matter most to the event industry, ensuring that our Generative AI workshops are as relevant and impactful as possible.
As event professionals ourselves—still actively organizing large-scale B2B events—we design every exercise around real-world use cases we've encountered in our work.
This makes our workshops a perfect fit for professionals working at event agencies, venues, and organizers, as well as those operating within the broader business event ecosystem—including catering companies, AV suppliers, event consultants, and educators.
That said, our workshops are open to everyone. Even if you don’t fit within our core audience, we know from experience that anyone can apply these AI tools to their advantage.
We always recommend starting with our AI Fundamentals workshop. You don't need any prior knowledge or experience with AI tools, but at the same time, we cover so much in one day that even event professionals who frequently use tools like ChatGPT will gain valuable new techniques, tools, and insights—making it well worth their time.
Our AI Creativity and AI Productivity workshops are advanced sessions that build on what is covered in AI Fundamentals. If you feel experienced enough, you're welcome to skip AI Fundamentals. However, please note that these advanced workshops will not revisit foundational AI concepts.
For some of our workshops, you’ll need a paid subscription to an AI tool.
For the AI Fundamentals workshop, we ask that you have a ChatGPT Plus, Teams, or Enterprise account installed and working, as we’ll be using these tools throughout the session. We recommend the ChatGPT Team plan (starting from 2 users) for the best data privacy benefits. For freelancers, the Plus plan is the best option. A paid subscription to Gemini, Grok, Claude, or Copilot will also work if you prefer an alternative AI tool.
If you’re attending the AI Creativity workshop, you’ll need a paid Midjourney account, as we’ll explore many use cases using this tool. We recommend the Standard Plan.
Additionally, bring your laptop or tablet so you can actively participate in exercises. At the start of the day, we’ll share a Dropbox folder with all necessary prompts and use cases.
For some exercises, we’ll also use the ChatGPT mobile app. Please download it in advance, making sure to select the correct app from OpenAI.
Yes, our workshops include lunch, documentation, and refreshments. During breaks, we provide coffee, tea, and snacks. After the workshop, you will receive detailed documentation and cheat sheets to help you apply the skills you’ve learned in your daily work. This documentation will be sent to you in three follow-up emails, spaced one per week to help reinforce your learning.
You will also receive an official certificate upon completion of the course, recognizing your participation.
Additionally, you'll be invited to join the Narrative Community, where you can connect with over 1,000 event professionals discussing AI and sharing insights.
If you are registered for a workshop but cannot attend, please contact us as soon as possible (info@). Depending on when you cancel, we may be able to reschedule your registration to another date or offer a partial refund.
It is also always possible to send someone else in your place at no extra cost.
