As an event professional, you’re constantly pushing boundaries. Staying ahead of the latest technologies, like Generative AI, is no longer optional—it’s essential. But where do you start? And how do you make AI work for you without losing valuable time?
In just one day, we’ll bring you up to speed on the latest AI developments in the event industry. We'll make AI simple and accessible — no technical background required. Walk away with ready-to-use workflows, discover which processes you can outsource to AI, and unlock new levels of creativity and efficiency in your event planning and execution.
Let us show you how to harness the power of AI.
🤖 Demystifying Generative AI.
Forget the technical jargon—AI doesn’t have to be complex. In this workshop, you’ll get a clear, accessible introduction to Generative AI, tailored specifically for event professionals, by event professionals.
💡 Explore 25+ practical use cases.
Discover real-world applications of AI designed for the event industry. From automating repetitive tasks to enhancing creativity and communication, we’ll show you AI can elevate your event planning.
✋ Hands-on learning.
This isn’t just theory—we believe in learning by doing. Through guided exercises, you’ll experiment with AI tools in real time. Walk away with the confidence to implement AI in your daily work.
We kick-start the day with the basics of text generation, focusing on the essential combination of tools, skills, and mindset. You’ll learn how to leverage key features such as Advanced Data Analysis, Vision, and Voice Mode within ChatGPT. We’ll also introduce the RACEF model, a framework for effectively communicating with AI by providing the right context.
We’ll cover the first 10 applications for event professionals together.
Elevate your event design capabilities through practical, hands-on sessions with AI-driven image creation tools. Gain immediate experience with tools like Magnific for image enhancement, Clipdrop for effortless background removal, Dall-E 3 for rapid mood-boarding and Midjourney for generating stunning key visuals for event concept storyboards.
We’ll apply these skills directly through 4-5 real-world event management examples.
Dive deeper into advanced, real-life AI workflows.
In our "Last Minute Pitch" challenge, witness how all the morning’s learning seamlessly integrates into a high-pressure, 30-minute demonstration. During this session we combine 5 AI-driven workflows to design a potentially award winning event concept, illustrating how quickly and efficiently AI can help you win new clients with creative concepts.
Round off your AI journey with deep-dives into advanced, industry-specific workflows that have immediate practical applications. We'll explore powerful audio tools like MacWhisper for transcriptions, HappyScribe for professional subtitles, Advanced Voice Mode for dynamic feedback sessions, and ElevenLabs for generating professional voiceovers.
Additionally, you'll learn how to craft personalised AI assistants (Custom GPT's) — such as a dedicated sustainability advisor — to enhance and customize your event planning.
We’ll finish by reviewing 7 additional AI applications to ensure you leave equipped with comprehensive knowledge and practical skills ready for immediate implementation.
Xander Kranenburg has made a career out of turning complex ideas into high-impact events. With 25 years of experience, he’s led productions for Adobe, Accenture, and global icons like Obama. A three-time Gouden Giraffe winner, he knows what it takes to engage audiences at the highest level.
Wytze de Haan is an experienced leader in the tech and event industry, notably serving as Director of Events at The Next Web (TNW). He expanded TNW's event portfolio globally, launching successful live, hybrid and digital events across Amsterdam, New York, London, Bangkok and São Paulo.
We focus exclusively on the tools, skills, and use cases that matter most to the event industry, ensuring that our Generative AI workshops are as relevant and impactful as possible.
As event professionals ourselves—still actively organizing large-scale B2B events—we design every exercise around real-world use cases we've encountered in our work.
This makes our workshops a perfect fit for professionals working at event agencies, venues, and organizers, as well as those operating within the broader business event ecosystem—including catering companies, AV suppliers, event consultants, and educators.
That said, our workshops are open to everyone. Even if you don’t fit within our core audience, we know from experience that anyone can apply these AI tools to their advantage.
We always recommend starting with our AI Fundamentals workshop. You don't need any prior knowledge or experience with AI tools, but at the same time, we cover so much in one day that even event professionals who frequently use tools like ChatGPT will gain valuable new techniques, tools, and insights—making it well worth their time.
Our AI Creativity and AI Productivity workshops are advanced sessions that build on what is covered in AI Fundamentals. If you feel experienced enough, you're welcome to skip AI Fundamentals. However, please note that these advanced workshops will not revisit foundational AI concepts.
For some of our workshops, you’ll need a paid subscription to an AI tool.
For the AI Fundamentals workshop, we ask that you have a ChatGPT Plus, Teams, or Enterprise account installed and working, as we’ll be using these tools throughout the session. We recommend the ChatGPT Team plan (starting from 2 users) for the best data privacy benefits. For freelancers, the Plus plan is the best option. A paid subscription to Gemini, Grok, Claude, or Copilot will also work if you prefer an alternative AI tool.
If you’re attending the AI Creativity workshop, you’ll need a paid Midjourney account, as we’ll explore many use cases using this tool. We recommend the Standard Plan.
Additionally, bring your laptop or tablet so you can actively participate in exercises. At the start of the day, we’ll share a Dropbox folder with all necessary prompts and use cases.
For some exercises, we’ll also use the ChatGPT mobile app. Please download it in advance, making sure to select the correct app from OpenAI.
Yes, our workshops include lunch, documentation, and refreshments. During breaks, we provide coffee, tea, and snacks. After the workshop, you will receive detailed documentation and cheat sheets to help you apply the skills you’ve learned in your daily work. This documentation will be sent to you in three follow-up emails, spaced one per week to help reinforce your learning.
You will also receive an official certificate upon completion of the course, recognizing your participation.
Additionally, you'll be invited to join the Narrative Community, where you can connect with over 1,000 event professionals discussing AI and sharing insights.
If you are registered for a workshop but cannot attend, please contact us as soon as possible (info@). Depending on when you cancel, we may be able to reschedule your registration to another date or offer a partial refund.
It is also always possible to send someone else in your place at no extra cost.
