As an event professional, time is your most valuable resource. But what if you could get more done in less time — without cutting corners? From research and briefing creation to automating repetitive tasks, AI is revolutionizing how to boost efficiency.
In just one day, we’ll show you how to harness AI for smarter decision-making, better content creation, and faster execution. No technical skills needed—just a willingness to work differently. Learn how to leverage tools like ChatGPT, Perplexity, and custom AI assistants, and walk away with workflows that will save you hours every week.
Let’s unlock new levels of productivity together.
🔧 Optimize your workflow with AI.
Discover how AI can accelerate your daily tasks, from quickly gathering insights with AI-powered research tools to drafting event briefs in minutes. Learn how to work more efficiently — without sacrificing quality.
✍️ AI-powered content creation.
Get hands-on with AI tools that help you create high-quality proposals, presentations, and emails faster than ever. Explore how AI can refine your writing, enhance your messaging, and streamline your communication.
🧪 Hands-on AI automation lab.
You’ll test and refine AI workflows in real time. From automating repetitive tasks to building custom AI assistants, you’ll leave with practical skills and templates that make AI work for you.
We begin the day with a deep dive into AI-powered research, equipping you with the tools to gather insights more efficiently. Using Perplexity, NotebookLM, ElevenLabs Reader, and Deep Research, you’ll learn how to streamline your preparation for client meetings.
Discover how AI can rapidly surface relevant information, generate concise summaries from extensive data, and verify sources with greater accuracy — ensuring you always enter discussions well-informed. You’ll also find out how to leverage AI to prepare for last-minute meetings, giving you the confidence to navigate unexpected conversations with ease.
In the second part of the morning, we focus on crafting and optimising briefings and debriefings with AI. You'll learn how to structure inputs effectively to generate more precise and relevant AI responses, as well as how model selection influences output quality.
We explore context optimization techniques to improve briefing clarity, and how transcription tools like Supernormal, MacWhisper, and HappyScribe convert conversations into actionable insights. Discover how AI can act as a critical editor, using reasoning models like DeepSeek, Claude Sonnet 3.7 or ChatGPT’s 01 model to enhance your briefings.
Before and after lunch, we dive into the power of custom GPTs and how to build an AI team tailored to your workflow. You'll learn how to identify the most impactful tasks for AI, craft precise GPT instructions that define roles, responsibilities, and boundaries, and even use AI to refine AI — leveraging GPT-o1 for continuous improvement.
This hands-on session gives you the opportunity to copy our own Custom GPTs, including Cassandra the Closer, Perfectionist Pablo, Scribblin’ Simone, and Terms Trixie. By the end, you'll have the knowledge and confidence to create, test, and integrate your own AI assistants.
To wrap up the day, we shift from structured learning to focused execution. You’ve already started shaping your Custom GPT, but now it’s time to put your headphones on, dive deep, and bring it to life. This final session is all about hands-on building — fine-tuning instructions, testing outputs, and troubleshooting challenges.
We’ll be walking around, ready to answer questions and provide support as you refine your AI assistant. By the end, you won’t just understand the theory — you’ll leave with a fully operational Custom GPT, ready to streamline your workflow immediately.
Xander Kranenburg has made a career out of turning complex ideas into high-impact events. With 25 years of experience, he’s led productions for Adobe, Accenture, and global icons like Obama. A three-time Gouden Giraffe winner, he knows what it takes to engage audiences at the highest level.
Wytze de Haan is an experienced leader in the tech and event industry, notably serving as Director of Events at The Next Web (TNW). He expanded TNW's event portfolio globally, launching successful live, hybrid and digital events across Amsterdam, New York, London, Bangkok and São Paulo.
We focus exclusively on the tools, skills, and use cases that matter most to the event industry, ensuring that our Generative AI workshops are as relevant and impactful as possible.
As event professionals ourselves—still actively organizing large-scale B2B events—we design every exercise around real-world use cases we've encountered in our work.
This makes our workshops a perfect fit for professionals working at event agencies, venues, and organizers, as well as those operating within the broader business event ecosystem—including catering companies, AV suppliers, event consultants, and educators.
That said, our workshops are open to everyone. Even if you don’t fit within our core audience, we know from experience that anyone can apply these AI tools to their advantage.
We always recommend starting with our AI Fundamentals workshop. You don't need any prior knowledge or experience with AI tools, but at the same time, we cover so much in one day that even event professionals who frequently use tools like ChatGPT will gain valuable new techniques, tools, and insights—making it well worth their time.
Our AI Creativity and AI Productivity workshops are advanced sessions that build on what is covered in AI Fundamentals. If you feel experienced enough, you're welcome to skip AI Fundamentals. However, please note that these advanced workshops will not revisit foundational AI concepts.
For some of our workshops, you’ll need a paid subscription to an AI tool.
For the AI Fundamentals workshop, we ask that you have a ChatGPT Plus, Teams, or Enterprise account installed and working, as we’ll be using these tools throughout the session. We recommend the ChatGPT Team plan (starting from 2 users) for the best data privacy benefits. For freelancers, the Plus plan is the best option. A paid subscription to Gemini, Grok, Claude, or Copilot will also work if you prefer an alternative AI tool.
If you’re attending the AI Creativity workshop, you’ll need a paid Midjourney account, as we’ll explore many use cases using this tool. We recommend the Standard Plan.
Additionally, bring your laptop or tablet so you can actively participate in exercises. At the start of the day, we’ll share a Dropbox folder with all necessary prompts and use cases.
For some exercises, we’ll also use the ChatGPT mobile app. Please download it in advance, making sure to select the correct app from OpenAI.
Yes, our workshops include lunch, documentation, and refreshments. During breaks, we provide coffee, tea, and snacks. After the workshop, you will receive detailed documentation and cheat sheets to help you apply the skills you’ve learned in your daily work. This documentation will be sent to you in three follow-up emails, spaced one per week to help reinforce your learning.
You will also receive an official certificate upon completion of the course, recognizing your participation.
Additionally, you'll be invited to join the Narrative Community, where you can connect with over 1,000 event professionals discussing AI and sharing insights.
If you are registered for a workshop but cannot attend, please contact us as soon as possible (info@). Depending on when you cancel, we may be able to reschedule your registration to another date or offer a partial refund.
It is also always possible to send someone else in your place at no extra cost.
